Potencial de lucro da Mattel com filme da Barbie é de quase US$ 1 bilhão.

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A empresa dona da marca Barbie lucra com os royalties de licenciamentos de produtos baseados na boneca.

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Filme "Barbie" promete ser sucesso de bilheteria e inaugura era de filmes live action da Mattel.

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Lançamento do filme impulsiona licenciamentos de produtos Barbie em parceria com diversas empresas.

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Projeções para 2023 indicam lucro anual de até US$ 950 milhões para a Mattel, impulsionado pelo filme.

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Resultados esperados seriam quase três vezes maiores que os de 2022, que tiveram queda no lucro.

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Substituição gradual de brinquedos por jogos digitais impactou resultados da Mattel desde 2010.

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Mattel busca ampliar lucros com filme e licenciamentos em expansão do universo Barbie.

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Clique aqui para Novidades

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