Bird Box Barcelona revela grande estratégia da Netflix

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Há algo familiar em Bird Box Barcelona. O filme de terror pós-apocalíptico se passa no mesmo “universo ficcional” do Bird Box original.

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Com isso, o novo filme recicla um universo já consolidado e apresenta a nova estratégia da Netflix. Ou seja, a expansão de franquias.

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Chris Morgan, um dos os principais produtores do Bird Box original e de seu spin-off espanhol, deixa claro:

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“Sabíamos que era fundamental manter os elementos icônicos do nosso universo: as vendas, a mitologia das criaturas, a ideia de um mundo em que ver é a coisa mais perigosa que você pode fazer

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“Quanto às divergências, decidimos ignorar o familiar e explorar o que estava acontecendo do outro lado do mundo ao mesmo tempo em que os eventos se desenrolavam no filme original..."

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"...Como as pessoas de um país diferente, de uma cultura diferente, reagiriam ao mesmo evento?”.

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Bird Box Barcelona é o mais recente na estratégia da Netflix de tentar ampliar o apelo de seus programas populares, dando-lhes uma extensão internacional.

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Clique aqui para Novidades

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